Chapter 5
What the audience expects which is tones and appearances and manners and are rules of etiquette
Chapter 6 |
Devoted to rhetorical virtue. As heinrich says it can spring from a truly noble person or be faked by skillful rhetorician. Rhetoric is agnostic act; it requires more adaptation than righteousness''. Values also adapted to those of the audience. A rhetor can augment rhetorical virtue by bragging, having others brag on his or behalf, revealing a tactical flaw, and switching sides
|
Chapter 8 |
The three elements together and taken along with decorum, go toward establishing a rhetor's ethos. Details of the element of selflessness, or disinterest. heinrich is carful to differentiate between disinterest and uninterest and the ways in which the audience views a rhetor
|